Digital Growth for Art Businesses

Join us for a comprehensive four-week virtual certificate course that gives you the toolbox to launch and grow your art business.

Digital Growth for Art Businesses
4-Week Virtual Livestream Course

The art world has shifted permanently. For entrepreneurs in the art market, a beautiful inventory is no longer enough: you need a digital ecosystem that connects the art you love with collectors who want to buy it. Led by Nico Epstein (Founder, Collector Connoisseur), this four-session livestream course cuts through the noise of generic business advice to focus specifically on the mechanics of the contemporary art trade. The course provides a tactical roadmap for launching your storefront, mastering digital operations, and automating your growth.

Whether you are launching a digital-first gallery, an advisory firm, or an artist-led enterprise, this course focuses on the intersection of technology and taste. You will learn how to leverage Al to punch above your weight, build a CRM that acts as your business brain, and master the marketing funnels that turn passive Instagram scrollers into active, paying collectors. This is about building a business that is not just visible, but viable and scalable.
  • 3-24 February 2026
  • Tuesdays, 6pm-7.30pm GMT 
  • Virtual
  • £800
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Write your awesome label here.
Write your awesome label here.
Write your awesome label here.
Write your awesome label here.
Write your awesome label here.

Study at the world's leading Auction House 

Christie’s, the world's oldest fine art auctioneer, has sold fine art, furniture, jewellery and wine since James Christie conducted the first sale in London on 5 December 1766. Ever since, Christie’s has continued to provide the perfect backdrop for the sales of the world’s finest collections and greatest works of art. 

Christie’s Education is the only academic institution wholly owned by an auction house. Whether you’re looking for a career in the art world or to simply learn more about a collecting passion, our courses are internationally recognised as delivering exceptional access and actionable learning.
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livestream

Course Schedule

*Itinerary subject to change
DAY ONE


Launch

In this opening session, we look at how to build a digital presence that establishes credibility immediately. We cut through the debate on the 'right' sales platform to explore the best fit for your business model, and focus on the technical foundations that ensure collectors can find you, and stay on your site once they arrive.
DAY TWO


Operations & Infrastructure

This session focuses on vital systems that allow you to scale. We deep-dive into the concept of  Customer Relationship Management, moving you away from spreadsheets and into a centralised system.

DAY three


Growth

Once your systems are ready, it’s time to turn on the tap. This session explores how to attract new eyes to your business without wasting budget. We will cover the modern marketing mix, focusing on how to use technology to amplify your voice.

DAY four


Conversion

In our final session, we focus on the bottom line. How do you take a Like on Instagram or a website inquiry and deliver a sale? We will look at the psychology of the digital art sale, how to distinguish serious leads from tire-kickers, and how to use data to make smarter decisions.
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Certification Included

All attendees will be awarded a digital certificate of completion issued by Christie's Education at the end of the programme.

Learning Outcomes

Build a Tech Stack

Confidentially select and optimise the right e-commerce and inventory platforms for your business model.

Master the Funnel

Implement a system that uses marketing channels to drive traffic, and a CRM to capture it.

Streamline Operations

Professionalise your back-office with robust systems for payments, logistics, and financial tracking.

Live from the heart of the London art scene

All virtual courses are delivered over Zoom with high quality sound and video. Every lecture offers an interactive Q&A with the expert speaker, as well as group discussion.


Recordings are available to watch with unlimited playback for 14 days after each lecture.

Stop Guessing, Start Scaling

Learn the digital frameworks successful art businesses use to manage inventory, clients, and sales seamlessly.

Future-Proof Your Marketing

Discover how to use AI not just to write emails, but to ensure your gallery appears in the next generation of search results.

From Inquiry to Invoice

Master the art of the CRM—learn how to qualify leads, nurture relationships, and close sales without being pushy.

Direct Access to Expertise

Get live, actionable guidance from Nico Epstein, a tech veteran who has shaped the digital strategy of galleries worldwide.

Hear from our students:



"It was fantastic! The course totally exceeded my expectations, was very well organised and a fantastic starting point for someone interested in a career in the art world. Thank you!"


"Outstanding level of programming, inspiring speakers, enriching content, and I liked the level the course was pitched at - intellectually stimulating for those already immersed in the industry, yet accessible."

All queries:

Christie's Education London
Telephone: +44 20 7839 9060
Email: education@christies.com

For more information please refer to our FAQs