An Introduction to Art Advisory

Designed for aspiring art advisors and those interested in understanding the business of art advisory, this course provides participants with essential knowledge and tools to navigate the increasingly saturated and complex global art landscape.

This five-day intensive programme explores the role of the art advisor and their critical place in the international art market.

Led by Nico Epstein and Fionnuala Rogers, this course is designed for aspiring art advisors and those interested in understanding the business of art advisory, providing learners with the essential knowledge and tools to navigate the increasingly saturated and complex global art landscape.

Participants will dive into the multifaceted role of an art advisor, covering key topics such as advising clients, marketing strategies, network-building, practical steps for growing an advisory business and the legal implications of agency in the art world.

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Course Schedule

SESSION
one

INTRODUCTION

What is an art advisor, and what does it mean to be an art advisor today?
Accreditation in the industry and educational elements that help achieve recognition and success

SESSIOn Two

Advising clients

In-depth into types of clients and their requirements
Strategies for collecting and acquisition
Presenting artworks

SESSION three

marketing & networking

Forms of networking and relationship building
Creative ways to engage prospects and leads
Branding strategies

SESSION
FOUR

operations

Outline and implementation of different forms of fee structures
Cashflow projections and different overheads
Refining and developing your business model

SESSION FIVE

agency in the art world

Agency in the art world
Introductory commissions, fiduciary duties and secret commissions
Do's and don'ts of agency

An Introduction to Art Advisory