Build Your Art Business Online

Join us for a comprehensive four-week virtual certificate course that gives you the toolbox to launch and grow your art business.

Build your art business online
4-Week Virtual Livestream Course

The global art market is populated by exceptional specialists possessing world-class expertise, yet many struggle to translate this intellectual capital into sustainable, commercial enterprises. This is rarely due to a lack of knowledge; rather, it is because expertise itself is not the final product. Sustainable success in the contemporary art ecosystem requires a robust operational system: a clearly defined value proposition, a structured client pipeline, an engaged audience, and a disciplined methodology for converting attention into revenue without compromising artistic or professional integrity.

This intensive, four-part professional programme builds that system alongside you, in real time. Led by an active industry expert who operates both an international advisory practice and a global online collecting academy, this course offers unusual transparency into the commercial realities of building an art business online. Moving beyond static historical case studies, participants will observe live metrics, including successes, challenges, financial outcomes and underperforming activity.

The programme will also show how accessible AI tools, including Claude Code and Codex, can help non-technical founders build the underlying systems more quickly. No coding required – this course will tell you how to use these tools to turn existing expertise into clearer offers, better workflows and more consistent commercial follow-through.
  • 9-30 November 2026
  • Mondays, 6pm-7.30pm GMT 
  • Virtual
  • £700

Who Is This For?

This course is designed for art world professionals, including advisors, gallerists, dealers, curators, artists and educators, who possess industry knowledge and networks, but seek to establish or scale a more commercially resilient business model. No prior marketing, technical or coding background is required.

Professional Learning Outcomes

By the conclusion of this programme, participants will possess:
A fully articulated, premium market positioning strategy.
A bespoke CRM framework and client pipeline architecture.
A comprehensive 90-day content and audience acquisition system.
A sophisticated, consultative client conversion playbook tailored to luxury and art-market contexts.
A practical understanding of how tools such as Claude Code and Codex can support business-building tasks
A clear framework for using AI responsibly in an art-market context

Build your art business online now

livestream

Course Schedule

subject to change
Session ONE

Strategic Positioning: Crafting a Distinctive Art Market Offer

Credentials alone do not dictate commercial success. This opening session addresses the unique economic realities of the art market, exploring how strategic positioning takes precedence over mere qualification.
session TWO

The Infrastructure: Building a Scalable Art Business Pipeline

The traditional art world relies heavily on personal networks and memory. This session introduces the essential technological framework required to scale an art enterprise efficiently, without losing the discretion and relationship-led quality on which the art market depends.
session three

Audience Acquisition: Converting Art Expertise into Market Demand

Genuine art-world authority is a highly undervalued asset in digital spaces. This session outlines how to translate scholarly, curatorial or market knowledge into high-value audience attention and proprietary database assets.
session four

The Consultative Close: Nurturing and Securing the Transaction

The final phase focuses on high-value conversion. Participants will learn how to overcome the art world's inherent discomfort with sales by adopting a consultative, advisory-led approach to closing transactions.
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Study at the world's leading Auction House 

Founded in 1766, Christie’s is a world-leading art and luxury business. Christie’s has sold the most expensive work of art in the world – Leonardo da Vinci’s Salvator Mundi, for $450 million, as well as the most expensive collection in auction history: the collection of Paul Allen for $1.6 billion.

Our global headquarters in London embodies this history of offering the very finest works of art and luxury. For 260 years, Christie’s has been where the world goes when only the most exceptional will do.
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Certification Included

All attendees will be awarded a digital certificate of completion issued by Christie's Education at the end of the programme.

Turn your art-world expertise into a commercial online business.

Live from the heart of the London art scene

All virtual courses are delivered over Zoom with high quality sound and video. Every lecture offers an interactive Q&A with the expert speaker, as well as group discussion.


Recordings are available to watch with unlimited playback for 14 days after each lecture.

Hear from our students:



"It was fantastic! The course totally exceeded my expectations, was very well organised and a fantastic starting point for someone interested in a career in the art world. Thank you!"


"Outstanding level of programming, inspiring speakers, enriching content, and I liked the level the course was pitched at - intellectually stimulating for those already immersed in the industry, yet accessible."

All queries:

Christie's Education London
Telephone: +44 20 7839 9060
Email: education@christies.com

For more information please refer to our FAQs